Tesco is getting in on the act with its carbon labelling scheme, which it will launch on the 30th April. It has developed the scheme with brands including Procter and Gamble, and Unilever. The scheme was announced at the Carton conference, organised by BPIF Cartons, on the 8th April.
Tesco has tackled 30 products so far, including orange juice, light bulbs, laundry, potatoes and tomatoes.
The question is though, whether people really understand these labelling schemes – is there not a call for a universal scheme across all products? So people can get used to looking at the carbon information just at they look at nutrition information now.
Consumers have a responsibility to help combat climate change, but they need the right information to enable them to do this.
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